Is creative thinking still a key element in the advertising industry amidst the emergence of new…
Tag: Advertising
Petal Ads Summit 2023
Thanks to Huawei for the invitation for me to be one of the panelists in their…
Interview: Are Gen Zs ditching Google Search for TikTok?
Are Gen Zs ditching Google Search for TikTok? Marketing Interactive‘s Yoganeetha Sivakumar spoke to some of the industry…
My Takes: Google is Delaying the Deprecation of Third-party Cookies to 2H 2024
Google just announced that it is delaying the deprecation of third-party cookies to the second half…
HUAWEI Ads Summit Malaysia 2022
It’s great to be back at a physical conference like this and have an opportunity to…
The Drum Digital Advertising Awards APAC
Have you submitted your entry to The Drum Digital Advertising Awards APAC? You have two more…
3 Reasons Why AT&T Explores Selling Xandr
Why is AT&T exploring selling its adtech unit, Xandr? There are three keys reasons: 1. AT&T…
Does Subscription Model Work for Publishers?
Can publishers still survive without a subscription model? Thanks to The Drum’s Shawn Lim for the interview so I…
Panel: Where is Advertising Headed?
Where is advertising headed? Will advertising-led business models survive? What is the future of Programmatic? Are…
Out-of-home (OOH) is “Sexy” Again
Out-of-home (OOH) is “sexy” again because of DOOH. Find out why from The Star’s coverage on…