8 Use Cases of Customer Data Platform

Customer Data Platform (CDP) has become one of the most popular technologies among various types of…

Campaigning, Internet, Data & Marketing

Campaigning, Internet, data and marketing are closely linked in this digital-driven era. Thanks to Nanyang Siang…

BFM CaiJin Interview: iPhone 14

Thanks to BFM CaiJin (財今) and Isaac Wong’s invitation for an interview. We chat about the underwhelming early iPhone…

Interview: WhatsApp

Is WhatsApp a channel that is better for mom-and-pop stores to drive transaction, or can big…

Business Talk Show on Astro

How to strive in the new era of retail? How to leverage data to learn more…

My CSR Project 2022

My CSR project for 2022 – is done ✅ I always like to go back to…

New Business Column on Nanyang

I am glad to start a new business column on Nanyang Siang Pau on 21st September…

43rd Digital Wednesday

I was attending 43rd Digital Wednesday by Malaysian Digital Association (MDA) last night (24 Aug 2022), I was…

Interview: Are Gen Zs ditching Google Search for TikTok?

Are Gen Zs ditching Google Search for TikTok? Marketing Interactive‘s Yoganeetha Sivakumar spoke to some of the industry…

My Takes: Google is Delaying the Deprecation of Third-party Cookies to 2H 2024

Google just announced that it is delaying the deprecation of third-party cookies to the second half…