Programmatic Malaysia: What’s next for Programmatic?

I was invited to moderate a panel discussion titled “What’s next for Programmatic?” in the inaugural Programmatic Malaysia organised by Star Media Group.

While we discussed the changes Programmatic has brought to the industry and programmatic budget in the total digital adex, we also took a peek into the future by looking at opportunities of Out-of-home (OOH), Connected TV, Over-the-top (OTT) and Artificial Intelligence on Programmatic.

Amazing panelists including Alvin Wong (Regional Director SEA, Dataxu), Kevin Smyth (General Manager, Asia, Telaria) and Kenneth Wong (General Manager, Cadreon Asia)! 

The Star’s print ad promoting the event

Thanks to Star Media Group team – Roy Tan, Lydia Wang and Karen Lim – for organising such a fantastic event!

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