I was pleased to be invited as one of the panelists for a panel discussion titled “Building Resilience with 1st-Party Data in the Cookieless Era” at MDA d Conference 2024 held on 21 June 2024.
It was great to share the stage with Prabhat, Daler, Karthik, and Ronn, and we had a great discussion on how brands and publishers should use first-party data. We explored strategic insights into navigating the cookieless landscape and crafting a robust 1st-party data reservoir. The session offered actionable takeaways for professionals at all levels, addressing challenges and opportunities in the evolving digital landscape.
I shared the below three-pointers at the closing of the panel discussion:
1. Developing a first-party data strategy and implementing it is a journey. It would help if you had short-term and long-term goals along the way to manage the expectations of various stakeholders.
2. Data mindset should be top to bottom across the whole organization. It’s not just owned by one department. It’s across various departments such as marketing, technology, data, product, etc.
3. Having said that, you need to start doing this from today onward. I guarantee you will smile and not regret it three years later if you start now, rather than regretting not doing anything by then.
