How many technologies are you dealing with in your ad tech environment? What is the right strategy for deploying a specific tech?
I was having great fun in moderating a panel discussion titled “Let’s Talk About Tech Stack. Will It Ever Be Enough?”, in Programmatic Malaysia 2019, with the following panelists:
- Andrew Pinto – Head of Marketing | Mudah.my
- Andy Yap – Vice President, Digital Adex | Blaze Digital
- Charles Ho – Senior Vice President & GM, Asia Pacific | Cxense ASA
- Premnath Unnikrishnan – Head of Digital | Havas Media Group
We reviewed DSP, DMP, SSP, header bidding, new techs such as CDP and Addressable TV, and so many great questions from the audience and my favourite one is: “What tech we do not need to have?”
Thanks to my amazing panelists for the very insightful discussion.
Thanks to Star Media Group for organising this and inviting us as part of the great event: Andreas M. Vogiatzakis, Lydia Wang, Corinne Chieng, and Lily Fong.
Programmatic Malaysia 2019 was held on 16 October at Sheraton Hotel, Petaling Jaya.
More info: https://2019.programmaticmalaysia.com