WhatsApp is integrating AI-driven ad targeting program for businesses, and it is testing this ability with select merchants in selected counties currently.
As part of the new offering, WhatsApp is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make. The AI tools can help businesses on WhatsApp better assist customers and help them discover new products they may be interested in, and respond to the most popular questions businesses receive on WhatsApp.
Marketing Interactive’s Rez Manjur reached out to me for comments and these are my 2 cents: https://www.marketing-interactive.com/whatsapp-s-latest-ai-ad-capabilities-a-knife-in-the-hands-of-the-business
