I spent my Saturday (19 April 2025) morning speaking to 40+ founders who participated in the 9th Dream Factory Startup Contest, sharing with them how to leverage customer data to drive growth.
I shared with them the following:
- The challenges and opportunities for businesses
- The evolution of marketing technology
- The overview of the customer data platform
- How data and AI works together to deliver personalisation
- Case study
- Next steps
It was exciting to see non-stop questions from the audience after my 1-hour sharing, till the emcee came out to stop them asking questions.
