Whether you are the founder of a B2C or B2B business, you need to learn how to do better marketing, leveraging the latest marketing technology like a Customer Data Platform or Marketing Automation. This will allow you to provide a better customer experience with personalization at scale.
I shared the abovementioned message with the 30+ founders who participated in the Selangor Accelerator Programme 2024.
Selangor Accelerator Programme 2024 is an initiative by Selangor Information Technology and Digital Economy Corporation (Sidec). This programme aims to nurture and support early-stage startups in the key sectors of Artificial Intelligence-driven, Biotech, Net-zero Solutions, Mobility, Life Sciences, and other tech-based verticals.
Thanks to Sidec for the invitation for me to give a talk titled “How Customer Data Platform Empowers Brands with AI-driven Personalisation & Marketing Automation.”
