What a week with MDA (Malaysian Digital Association) d Conference and d Awards 2025!
Thanks to MDA for the invite for me to moderate a panel titled “Rise of the Agentic Era: How will AI Agents drive the next chapter of marketing personalisation?”, with the amazing panelists including Vincent Pang (Locala), Saravanan Asogan (Publicis Media), and Cindy Eliza Vaz (IPG Mediabrands).


MDA d Conference and d Awards are not only about the industry and businesses but also about connection and friendship. Hence, I also brought a group of overseas delegates to enjoy durians; they loved Malaysian durians so much!




