TCSerm.com is Serm Teck Choon’s blog. Serm blogs about digital and technology-related matters, and he recently published his second book titled “The AI Era 2053” (《AI时代2053》). Serm’s first book, “The Survival Kit in the Digital Era” (《数码时代：48个生存基本法》) was published on Jun 2023.
Serm Teck Choon, widely known as Serm, is a digital evangelist passionate about utilizing digital technology to drive transformative change in the business world.
As the co-founder and CEO of Antsomi, a regional marketing technology company, Serm focuses on empowering businesses to embrace data-driven practices and embark on a transformation journey.
With a career spanning over 20+ years in the digital industry, Serm held key leadership roles, including Malaysia Country Head at CtrlShift and Digital Products Head at Star Media Group.
Being one of the founding members of the Malaysian Digital Association (MDA), Serm actively engages in various industry initiatives. He assumed the role of the 4th president of MDA, starting from March 2016, and served two consecutive terms until April 2020. Throughout his tenure, Serm collaborated closely with MDA members and industry leaders, spearheading numerous initiatives to foster the growth of Malaysia’s digital media and advertising industry.
Serm’s expertise and insights have earned him recognition from various media outlets, regularly inviting him to share his views on digital trends and developments. He is a highly sought-after speaker at digital-related conferences, where his presentations captivate audiences and inspire innovation.
Beyond that, Serm generously contributes as a mentor and judge in start-up competitions, nurturing and supporting emerging entrepreneurs. Additionally, his influence extends to the global and regional digital awards scene, where he serves as a respected jury member, acknowledging excellence in the industry. Some notable engagements include serving as a Jury member for prestigious awards, including WAN-IFRA’s Worldwide Digital Media Awards and the Asian Digital Media Awards.
Serm published his first book in Jun 2023, titled “The Survival Kit in the Digital Era“, and his second book in Oct 2024, titled “The AI Era 2053“.
Below are Serm’s social channels and related links:
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The below is the Chinese version:
孙德俊 (Serm Teck Choon)
来自马来西亚的孙德俊是一名互联网科技公司创业者，他活跃于东南亚互联网和科技圈。孙德俊是营销科技公司 Antsomi 联合创始人兼执行长；Antsomi 为企业提供数据平台与方案，其客户遍布东南亚各国。
孙德俊也是一位广受各媒体邀约访问的知名科技评论员和科技商业评论作家，并著有《数码时代：48个生存基本法》和《AI时代2053》二书。《AI时代2053》一书也占据吉隆坡诚品书店2024年11月的畅销榜榜首。
孙德俊在数码行业拥有超过 20 年的经验。他是马来西亚数码协会（Malaysian Digital Association）的创始成员之一，且出任兩届主席（2016 – 2020 年），并在任内推出多项驱动数码媒体与广告业界增长的活动。
除了为星洲⽇报、南洋商报、中国报、访问⽹等撰写科技商业评论专栏外，孙德俊也时常接受各类型媒体的访问，评论及分析科技行业的最新发展。
孙德俊也以演讲者的身份受邀出席许多数码与科技论坛，並且是创业比赛的导师和评审、以及全球和区域数码与科技奖的评审。
孙德俊于美国乔治亚州大学修读大众传播学系，并在回国工余时完成了诺丁汉大学资讯科技硕士课程。
孙德俊相信：“科技和人文的结合，会创建一个更加美好的世界。”
欢迎联结：
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