Why CtrlShift’s Partnership with iPinYou Matters

We proudly announced CtrlShift’s partnership with iPinYou recently.

You may wonder why this matters so much. It matters because of 3 reasons:

1. iPinYou is the leading demand side platform (DSP) in China, delivering more than 20 billion ad impressions daily. Yes, it’s not a typo – it’s whopping 20 billion ad impressions daily!

2. With this partnership, our flagship media investment platform, The Hub, will be integrating with iPinYou by early of 2018, allowing The Hub’s customers to plan, run, optimise campaigns targeting audience in China and the Chinese audience travel globally

3. This partnership will give our customers access to most of China’s inventories, including but not limited to BAT (Baidu, Alibaba and Tencent)

We launched The Hub as an aggregated media investment platforms in recent Mumbrella360 Asia. In less than a month, we announced this major partnership. This shows our commitment to our customers in providing them the best.

While we are getting closer to the end of 2017, stay tuned for more great stuff in 2018!

P.S: Thanks to Harmandar Singh and team (Marketing Magazine Asia) for this great coverage!

Full article: https://marketingmagazine.com.my/ipinyou-ctrlshift-in-a-game-changing-handshake/

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