Thanks to SmartOSC and Adobe for the invite to feature me as one of the speakers for the webinar titled “The Omnichannel Revolution: Building dream brick-to-click experiences”, alongside Adobe’s Nicholas Kontopoulos, ASUS Singapore’s Eddie Teng, and SmartOSC’s Adrian Wakeham.
While providing insights into how brands can create engaging shopping experiences, the speakers highlighted the need to remove friction across touchpoints and leverage data to offer stellar personalization in the era of omnichannel retail.