The MarTech & Data Mindsets for Startups

Giving back to the startup community on a beautiful Sunday! I was giving a talk on the topic of “The MarTech & Data Mindsets for Startups” with 70+ startup founders in the Dream Factory 2022.

The three key messages to the audience:

1. You need to develop a proper data strategy for your business.

2. You need to use data technology to learn more about your customers, their interests and behaviours while interacting with your brand.

3. You need to implement martech with marketing automation capability to provide better engagement with your customers.

Remember: putting your customers at the center and providing them an omnichannel customer experience would distinguish your company from your competitors.