Talk: Marketing in the Data-driven Era

I was thrilled to have the opportunity to present a talk titled “Marketing in the Data-driven Era” at the Digital Transformation 3.0 Seminar organized by the Kluang Chinese Chamber of Commerce and Industry (KLUCCCI) on 17 May 2024. 130+ people from the Kluang’s business commuinity attended the event.

It was a great experience to share the stage with some good friends in the industry, including Luah Patrick, Weihoong Loh, Chia Choon Wha, Wesley Chong and Xavern Chaw etc.

Thanks to KLUCCCI for the invite, and I hope what I shared will inspire the community to embark on the data-driven journey.