Seminar: Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World

January was a busy month as Antsomi was working with the Malaysian Advertisers Association (MAA) and Infobip to host the MAA Education Series event with the theme of “Driving Growth via Customer Data & AI-driven Personalization in the Omnichannel World.”

The speakers and the organisers (from left): Kapic, Navin, Serm, Lee, regional director of Antsomi Ilona Juwita and Infobip strategic partnership development manager, South Asia-Pacific Foo Kin Choon at the MAA event.

Special thanks to MAA president Claudian Navin Stanislaus and its council members, including Spencer Lee, for allowing us to share our knowledge and experience with the community.

This exclusive half-day seminar, tailored for MAA ordinary members, took place on the 23rd of January 2024 at the One World Hotel, Petaling Jaya, Malaysia.

The event speakers included Navin, Matija Kapic (Head of Solution Engineering Asia of Infobip), Eddie Lee (Co-founder of Love18 Chocolate), and myself.

MAA, Antsomi, and Infobip are delighted to have contributed valuable insights during this seminar and look forward to fostering collaboration among MAA members and brands in the country. The event is a crucial stepping stone for marketers seeking to enhance their omnichannel marketing strategies through advanced customer data and AI-driven personalization techniques.