MarketingFest 2021: “Building a Data-driven Strategy for Your Company”

I was honorably invited as one of the speakers for the MarketingFest 2021 to share my views on how companies should build a data-driven strategy.

The panel, “Building a data-driven strategy for your company”, will be moderated by Jan Wong (Founder & CEO, OpenMinds), with panelists including Gurun Nevada Dharan (Data Driven Product & Strategy, Shipper), Darren Chong (Performance Marketing Analytic Lead, ADA Asia), and I.

Being data-driven can easily be overwhelming. This panel will help you refine your focus and how to get started with a data-driven strategy to enhance your company.

The event is organized by Exabytes. Below is the event and registration information:


[Panel] Building a data-driven strategy for your company
📅 21 September 2021
⏰ 9.00am – 10.00am (GMT+8)
🖥 Platform: Zoom Webinar
🔗 Register:

Join us at MarketingFest organised by Exabytes to learn the latest global digital marketing trends and network! We plan to keep you engaged from the start, spreading 3 weeks with 3 online series:

Series 1: Advertising (14-15 September 2021)
Series 2: Data & Insights (21-22 September 2021)
Series 3: Influencer & Social Media Marketing (28-29 September 2021)

More detail: