International Marketing: Expand Vision, Extend Market

I received this textbook titled ‘International Marketing: Expand Vision, Extend Market’, written by Professor Steve Cheng (National Chung Cheng University, Taiwan), this week.

I was interviewed by Professor Cheng in March 2017 while he was working on his new textbook for Taiwan’s universities.

In order to make his textbook to be more relevant, Professor Cheng went around Asia to interview 15 industry personnel in various countries, to get their views on marketing and digital related matters. He recorded all the interviews and put the videos online for students to watch when they read the textbook.

It’s an honour to be featured in a textbook written by Professor Cheng, who is a renowned marketing professor in Taiwan.

Looking at this beautifully designed textbook also makes me feel like going back to school to study again… 📚 👨‍🎓

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