How ‘Black Mirror: Bandersnatch’ Will Change Entertainment

8TV’s Global Watch interviewed me on Netflix’s 1st interactive film for adults, ‘Black Mirror: Bandersnatch’, and how it revolutionizes the film industry, its potential and impacts [10th Jan 2019]:

1. Some cool technologies/new ideas actually evolve from the combination of what we already have in the market. The formula is: A (film) + B (game) = C (interactive film) 

2. Product Placements or personalized ads are potentially be new revenue stream for Netflix in the future, while they can use interactive content to collect more data from and understand more about its audience – not only the genres they like, but behaviors or preferences based on decisions they made when they consume interactive content

3. The release of this interactive content triggered many interesting discussions, such as if interactive contents will end piracy or how they could be pirated; how movie reviewers write reviews for interactive films with multiple endings

Netflix 的最新 互动式影集 《黑镜:潘达斯耐基》,你看了吗?这种假假做导演的感觉,你喜欢吗?总共5种结局,你最喜欢哪一个?


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