Data-driven Strategy: How to Start

“Let’s say I’d like to start having a data-driven strategy today. Is there anything I will need to have?”

Jan Wong, the moderator of the “Building a Data-driven Strategy for Your Company” panel discussion at MarketingFest Asia, asked us (Darren Chong, Gurun Nevada Dharan, and I) today.

I provided a very straightforward and vital framework to businesses that would like to embark on this journey:

🚀 People: The mindset plays a vital role. Start with making your team aware that building a data-driven strategy is essential. 

🚀 Business: Identity what your business objectives are. What do you want to achieve with a data-driven strategy or initiative?

🚀 Data: What data do you have? Or what data do you plan to collect, analyze, store and take action with it?

🚀 Technology: Identify the relevant technology to help you to achieve your business objective. Identify the right partner(s) who can help you to achieve the goal.

What do you think?