8TV’s Global Watch interviewed me on Alibaba’s Singles’ Day sales 2018 [13th Nov 2018]:
1. After 10 years of “intensive training” by Single’s Days sales, China’s e-commerce professionals, from engineers, marketing, logistics etc, have become the world-class e-commerce players in the world, who are capable in handling such a big volume of concurrent sales activities from end to end
2. The significance of Singles’s Day sales is how Alibaba managed to create an online shopping festival owned by the group, and how it made it to be the world’s largest shopping event
3. Logistics is the “last mile” of e-commerce, of which it needs to be improved to align with the growth of e-commerce in Malaysia and the region
《环球话题：双11购物狂潮，本地电商可以借鉴什么？》
双11你也剁手了吗？
阿里巴巴天猫双11购物狂欢节，快递数量更破纪录地达到13亿个包裹！
在庞大的数字背后，除了消费者惊人的消费能力之外，又有什么值得本地电商借鉴呢？来听孙德俊的分析！
