Customer Data Platform (CDP) has become one of the most popular technologies among various types of Marketing Technologies (MarTech) in the recent years.
The most important thing to review a new technology is what values it can bring to businesses. With that being said, what are the important use cases of CDP that can create impactful business outcomes for enterprises and businesses?
In my latest column on Sin Chew VIP service, I share 8 use cases of CDP:
- Product recommendation
- Personalised email
- 1-to-1 engagement
- Lead Management
- Digital Ads
- Loyalty building
Check out the full article here: https://vip.sinchew.com.my/sundejun-zhuanlan-kehushujupingtaidebageshiyongchangjing/